Baby was the song that catapulted Justin Bieber into the otherworldly stratosphere of Teen God Pin-up for 12 year girls worldwide back in 2010. Since that song we haven't been able to get rid of Bieber. Before, he could have been passed off as another Cody Simpson - annoying, but harmless enough since you don't hear his songs played everywhere you fucking go. Working at McDonald's at the time didn't help, it felt like Baby was on loop for hours at a time. I am positive it was some form of subliminal messaging. I blame the 771,067,552 people (and counting as I write this) who have watched the video for the torture I would be put through for days on end.
After its release, Baby became a frequently parodied popular culture reference in its own right, especially when it comes down to the video. You'll find it hard to come across someone who isn't at least aware of the video, but why?